So you’ve already ironed out your idea for a start-up and now you’re ready to get it off the ground. To officially plant the seed that will grow your business, you will need to find some investors that will provide you with essential seed funds. To help you out, here are some steps to take that will make your start-up stand out to potential investors.

What is Seed Funding?

Seed funding is the first amount of money that a start-up receives to begin to grow their business. Typically, an individual or business will invest in a start-up in exchange for shares or equity in the company.

Prepare Your Pitch 

Before you meet with potential investors, preparing a good pitch will set you up for success and help you to clearly articulate your businesses values, ideas and goals. First, you will want to be able to sell your idea by discussing how it can be successful within your industry and how it can appeal to your target customers. Relate it to what is currently popular within the industry and why now is the right time to invest in your idea.

During your pitch, show that your start-up is geared up for future financial success by breaking down your financial projections. Outline your expenses, profit, and bills to show that you can have a positive cash flow long after you’re up and running.

Overall, a pitch that covers all of your ideas in a time-efficient and concise way will work best. Keep it short and simple yet powerful enough to convince potential investors that your start-up is worth investing in.

Make a Good Impression

Once you’ve scored a meeting with a potential investor, you will want to communicate your ideas effectively and show that you’re a passionate yet clear-thinking entrepreneur. Show them that you’re confident, determined and can dream big, but that your feet are on the ground, and you can responsibly handle any obstacles that may come your way. Most importantly, make sure that you listen to your potential investors, show respect and welcome any questions that they may have.

Work Out Your Ideal Investor Persona 

First, it can help to identify who your ideal investors are so that you know who to target. You can work out your ideal investor persona by considering where you need your investors to be geographically, your particular industry, your start-up’s values, and the amount that you would like to raise. It will also help to identify some investors that have invested in similar start-up’s to yours. If you’re not sure where to start, you can get help from forward-thinking business advisors who can provide expert advice.

Need Seed Funding? Contact Think10

At Think10, we’re committed to providing forward-thinking entrepreneurs with the support that you need for long-term success. We take an informed and reasonable approach to investment, supporting all stages of start-up growth and always thinking ten steps ahead. If you need help getting seed funding, contact us today.

Chris Cutout

Chris Dixon

Fund manager

cd@think10capital.com

Chris Dixon is a Think10 Capital’s Digital Fund Manager with specific responsibilities of managing digital funds and driving strategic growth. Dixon brings his experiences in capital and investment management through prior involvement in private equity and institutional investment in the United States. Over the past decade Dixon has lived and worked in Melbourne, Australia where he now resides.